Running a business can prove to be incredibly challenging for a person. In many cases, entrepreneurs, especially the ones running start ups can feel overwhelmed in terms of determining the next major steps for growth. Mark Zamuner says that in such a scenario, entrepreneurs tend to seek out the assistance of growth consulting firms that help their clients to make their most important strategic decisions, and subsequently turn those decisions into actions. Mark has been associated with a well-established growth consultancy firm for quite some time, and is well-acquainted with the benefits these services can provide to a business.

The key aim of growth consulting is to help organizations to improve their overall performance, and enjoy growth prospects by finding new and innovative solutions to their problems, as well as enabling them to reach their goals. Growth consulting companies like Two Nil especially focuses on growing brands with the help of marketing, media, analytics, and optimization. This company was founded in the year of 2011 and has catered to a number of well-established brands. Mark Zamuner has been associated with this company for a long time. He mentions that this firm focuses on providing their clients with unbundled solutions across their acquisition marketing needs, right from the planning of growth strategy to execution. Their services include the aspects of media activation, optimization, and forecasting as well.

Companies like Two Nil carefully analyzes the business model of their clients, and advice them on the right strategy and technologies to undertake in order to reach their best earnings potential.  They can especially prove to be effective mentors for startups.  New and inexperienced entrepreneurs developing startups ideally have to learn their path to success the hard way, after making a number of costly mistakes. Mark Zamuner mentions that such cases can be avoided with ease by seeking out the assistance of an experienced business growth consultancy firm. Professional consultants can successfully steer startups away from high-risk investments that do not generate ROI, and guide them towards the path of consistent growth.  Growth consultancy firms specialize in providing practical advice and professional services for businesses that need extra assistance and push for getting back on the right track.

Attracting and retaining investors is extremely vital for any business. The key aspects of effectively attracting the investors and building trust among them would be to demonstrate that the business model of their brand allows for scalability and flexibility. Growth consultants orderly understand the budgets that are required to be invested in the most appropriate technology for achieving overall financial efficiency. They subsequently can advise entrepreneurs on the best possible technology solutions they can choose to spend their money on to speed up tasks and boost productivity. This helps in demonstrating the efficiency of the business to the discerning investors. The core areas where growth consultants can additionally aid a business include internal and external communication, as well as technology infrastructure and IT services.