Entrepreneurs Are Leveraging Press Release Data to Deliver the Right Message to the Right Audience
SARASOTA, Fla., August 20, 2020 (Newswire.com) – Data-centric entrepreneurs working with PressRelease.com are compiling their campaign data, tracking and split testing to discover the most optimal messaging to connect with their audiences. Data science is becoming more commonplace and is becoming more integrated in everyday operations for companies ahead of the curve. PressRelease.com has long helped customers be aware of their ROI and use campaign analytics to their advantage.
“Tech companies spend billions every year to mine data, so that’s a good indicator that smaller companies should be using their own data — at the very least — for their own benefit,” says Erik Rohrmann, COO at PressRelease.com. “The job isn’t over once the release goes live; every press release, once published, has value in the data and insights it provides, which can be helpful in carving out a clear path moving forward.”
Veteran companies are aware of the power that the right messaging can have on their consumers. The data yielded from press releases can be an effective tool in helping point marketing and advertising campaigns into the right direction. Companies are taking advantage of PressRelease.com’s low-cost distribution options to split test messaging across multiple campaigns to enrich their in-house data even further.
With the development of key partnerships with Newswire and Accesswire, PressRelease.com is able to extend even more value to entrepreneurs with wire distribution to known and trusted networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC.
PressRelease.com helps public companies supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit PressRelease.com.
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.